FAQs

  1. What is the difference between the NABP e-Advertiser ApprovalCM Program and the .Pharmacy Top-Level Domain (TLD) Program?
  2. I am currently an e-Advertiser Approval Program participant, what if I do not want to get the .pharmacy domain right now?
  3. Will I remain eligible to advertise with the search engines with .pharmacy approval?
  4. I do not advertise prescription drugs on my website or offer any prescription drug-related services, but the search enginge still suspended my account. How do I proceed?
  5. I experienced poor customer service from, or read negative online reviews of, a pharmacy doing business over the Internet, and I noticed that NABP has accredited/approved this business. Can NABP revoke accreditation/approval from this business or intervene?

1. What is the difference between the NABP e-Advertiser ApprovalCM Program and the .Pharmacy Top-Level Domain (TLD) Program?

The only substantive difference is the requirement to register a .pharmacy domain name. The standards are the same, the website review is the same, and the annual cost is approximately the same (with variations depending on the registrar you select). Another distinction is that you will need to apply through the safe.pharmacy website each year for the .pharmacy TLD as well as renew the domain name with the registrar annually.

2. I am currently an e-Advertiser Approval Program participant, what if I do not want to get the .pharmacy domain right now?

You may register a .pharmacy domain name now or choose to wait until you are closer to the e-Advertiser expiration; in either case, you will need to apply and pay the application fee to the .pharmacy program prior to the e-Advertiser expiration date of September 1, 2017, in order to retain NABP online pharmacy approval status. It is important to note that .pharmacy domain names are available first-come, first-served.

3. Will I remain eligible to advertise with the search engines with .pharmacy approval?

Yes. .Pharmacy approved websites are eligible for advertising with all major search engines  

4. I do not advertise prescription drugs on my website or offer any prescription drug-related services, but the search engine still suspended my account. How do I proceed?

You should reach out to the representatives at the search engine to find out why your account was suspended. Depending on the explanation provided (which NABP does not have access to), you may need to apply for .pharmacy or VIPPS. The search engine might have suspended your account because your site posts a key word(s) or statement(s) that could relate in some way to a prescription drug, device, and/or service. In some instances, certain over-the-counter drug products or homeopathic remedies are flagged by the search engines.

5. I experienced poor customer service from, or read negative online reviews of, a pharmacy doing business over the Internet, and I noticed that NABP has accredited/approved this business. Can NABP revoke accreditation/approval from this business or intervene?

For its Accreditation programs, NABP evaluates only businesses’ adherence to state and federal pharmacy practice laws and best pharmacy practice standards. Unless your complaint centers on a component of an Accreditation program criteria or standard, NABP cannot intervene. NABP has no control over businesses’ customer service or marketing practices. If you have serious concerns about any business you encounter, please contact the state board of pharmacy in which that business is located or a local law enforcement authority.