FAQs

  1. Why do I need VIPPS accreditation to advertise on Google?
  2. What is the NABP e-Advertiser Approval Program?
  3. Which advertisers require NABP e-Advertiser Approval Program approval?
  4. How does NABP determine which review process and fees are required for my business?
  5. What is the time frame to become NABP e-Advertiser Approval Program-approved?
  6. How do I start the NABP e-Advertiser Approval Program application process?
  7. Our pharmacy does not accept prescriptions via the Internet, but would like to simply advertise online. Do we still need to complete this process in order to advertise? We don't sell anything on our Web site.
  8. If we only sell over-the-counter drug products, do we still need to apply for NABP e-Advertiser Approval Program approval?
  9. I am a cosmetic physician and I own and operate a medical spa. We are not a pharmacy and we do not sell any medication online. We provide services to patients such as Botox Cosmetic, Juvederm, Restylane, Latisse, etc.

1. Why do I need VIPPS accreditation to advertise on Google?

In recent years, rogue websites posing as legitimate pharmacies have proliferated on the Internet, peddling substandard, tainted, and counterfeit drugs to unsuspecting patients. In response, on March 1, 2010, Google began accepting advertisements from only those Internet pharmacies in the United States that are accredited through the VIPPS (Verified Internet Pharmacy Practice Sites) program. Google’s policy change will make it more difficult for these rogue Internet drug outlets to advertise and demonstrates the search engine's commitment to patient safety.

2. What is the NABP e-Advertiser Approval Program?

Because the VIPPS accreditation program is structured to address licensed pharmacies engaged in the practice of pharmacy and a full range of defined business activities online, NABP developed a complementary program, called NABP e-Advertiser Approval Program, that identifies Internet advertisers that offer only limited pharmacy services or other prescription drug-related services online. Approval through this program will allow those who do not qualify for VIPPS to advertise on Google.

3. Which advertisers require NABP e-Advertiser Approval Program approval?

NABP will review all pharmacy and prescription drug-related entities seeking to advertise through Google's AdWords program, upon receipt of the advertisers' completed application for NABP approval. Based on the service the advertised entity provides, NABP will determine whether accreditation through VIPPS or approval through the NABP e-Advertiser Approval Program is required.

4. How does NABP determine which review process and fees are required for my business?

The review process and fees depend on the level of service the business offers over the Internet, and the number of states in which it conducts business.  

5. What is the time frame to become NABP e-Advertiser Approval Program approved?

The time frame for the NABP e-Advertiser Approval Program review process depends on the level of prescription drug-related service the applicant business provides over the Internet and the number of states in which it conducts business or to which it ships prescription drugs. 

6. How do I start the NABP e-Advertiser Approval Program application process?

Review the applicant descriptions and fee schedule to determine under which schedule your company would apply. Complete the e-Advertiser Approval application for NABP review and submit with appropriate fees. NABP will take it from there and will keep you posted as to the status of your application. 

7. Our pharmacy does not accept prescriptions via the Internet, but would like to simply advertise online. Do we still need to complete this process in order to advertise? We don't sell anything on our Web site.

Yes. The e-Advertiser Approval program is applicable to any website offering prescription drugs or prescription drug-related products, services, or information via the Internet.

8. If we only sell over-the-counter drug products, do we still need to apply for NABP e-Advertiser Approval Program approval? 

No. Such entities do not need program approval.

9. I am a cosmetic physician and I own and operate a medical spa. We are not a pharmacy and we do not sell any medication online. We provide services to patients such as Botox® Cosmetic, Juvederm™, Restylane®, Latisse®, etc. Do we still need to complete this process in order to advertise?

Yes. See FAQ No. 7.