Approval Process


Benefits of e-Advertiser Approval

Most Internet search engines consider an NABP e-Advertiser Approval to be evidence of a site's legitimacy and many require e-Advertiser Approval for Web sites to display sponsored links on their sites. The process for applying for e-Advertiser Approval is shown below.

Basic e-Advertiser Approval Requirements

  • Live and operational Web site. An inactive Web site or test environment is not acceptable
  • Correct, complete, and up-to-date licensing and registration of facilities
  • Correct, complete and up-to-date licensing and registration of staff including pharmacies, pharmacists, physicians, etc 
  • Web site review
  • Compliance with NABP e-Advertiser Approval program standards

Application Submission

Please review the program standards before submitting an application. Successful applicants provide information or resources that address e-Advertiser Approval standards. Refer to the application instructions as you complete the online application.

Application and Supplemental Documentation Review

After the applicant submits the online application and supporting documentation, pays the applicable fees, and accepts the terms of the NABP e-Advertiser Approval refund policy, NABP will:

  • Verify that all necessary state pharmacy licenses are current and in good standing
  • Verify that all necessary practitioners licenses (ie, pharmacist-in-charge, physician) are current and in good standing
  • Check the NABP Clearinghouse to determine disciplinary actions levied against the pharmacy and pharmacist-in-charge (only if applicant is a pharmacy)
  • Evaluate the supporting documents
  • Evaluate the Web site named in the application

Refund Policy

NABP sends each applicant an e-mail containing the refund policy. Applicants for e-Advertiser Approval must respond and accept the refund policy within three days or the application will be cancelled and a full refund will be issued. After an application has begun to be processed, a full refund cannot be provided even if the applicant elects to withdraw or cancel the application.

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Web site Review

After a thorough evaluation of the applicant’s Web site, NABP will provide a summary report of our findings and offer an opportunity for the applicant to address any deficiencies identified in the review.
Please note the following:

  • NABP reserves the right to deny an applicant’s request for e-Advertiser Approval if serious concerns are identified.
  • If our review determines that the applicant's Web site does not require e-Advertiser Approval, NABP will notify the appropriate search engines. This notification should allow the applicant to advertise with the search engines notified.
  • Web sites may not require e-Advertiser Approval if they do not:
    • Receive or facilitate orders to purchase prescription drugs over the internet
    • Link to any other sites that sell any prescription drug products
    • Post any information related to prescription drugs 

Final File Review

After all licenses, documentation, and Web sites have been determined to be compliant, a recommendation to award NABP e-Advertiser Approval is submitted to the Accreditation Committee.


When e-Advertiser Approval is granted, the business name will be listed on NABP’s list of e-Advertiser approved entities. A Letter of Agreement (LOA) must be signed to finalize the approval. After the applicant returns the signed LOA, NABP will provide the e-Advertiser Approval Seal for posting on approved entity’s Web site.

Annual Re-Approval

Entities that hold NABP e-Advertiser Approval must be re-approved annually. The process of re-approval is the same as initial approval – a thorough review of the applicant’s Web site is performed and updated licensure information is verified. The annual fee is the same as the initial application fee. See the NABP e-Advertiser Approval Fees page for more information.

Withdrawn or Cancelled Applications

As noted in the refund policy, after NABP has begun processing an NABP e-Advertiser Approval application, a full refund of fees paid cannot be provided.

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