NABP e-Advertiser Approval Program Application Now Available

April 21, 2010 3:36 pm

Internet advertisers that offer only limited pharmacy services or other prescription drug-related services online may now apply to become an approved NABP e-Advertiser using the application on the NABP Web site. As of March 1, a new Google advertising policy removes from sponsored search results ads for Internet drug outlets that are not accredited by VIPPS^CM (Verified Internet Pharmacy Practice Sites^CM). NABP has developed a complementary program, the NABP e-Advertiser Approval Program, because the VIPPS accreditation program is structured to address licensed pharmacies engaged in the practice of pharmacy and a full range of defined business activities online. NABP will review all entities seeking to advertise prescription drug-related services through Google's AdWords program upon receipt of the advertisers' completed application to determine whether accreditation through VIPPS or approval through the NABP e-Advertiser Approval Program is required.