Difference In Generic Pills’ Color May Affect Patient's Adherence

Topics: Prescriptions

Patients refilling prescriptions who receive pills of a different color than for a previous prescription may be less likely to adhere to their drug therapy, according to a new study. The study, by researchers at Brigham and Women’s Hospital, examined data from a national database of filled prescriptions and looked at cases indicating a gap in the patient’s use of a drug. They determined that gaps in filling prescriptions were 50% more common when the pills were a different color. The study was the first time empirical evidence linked pill appearance to medication adherence.